BRIEF: Foundation of International Education is a program which allows American students to have a transformative study abroad experience in UK and Ireland
CONCEPT: I decided to focus on the concept that FIE is like a bridge between cultures, where right in the middle the magic happens. At FIE growth and experimentation is at the core. Step beyond the known, explore and expand your thinking is the message to the students.
LOGO INITIAL CONCEPTS
Some of the themes I inspired my self with, include: Expand your thinking, step beyond what you know, the bridge between cultures, redefining the classroom. I also focused on words such as exploring and transformative to highlight the immersive and wide opportunity that FIE gives to its students.
LOGO KEY MESSAGE
The logo I chose is built on the concept that FIE is like "A bridge between cultures". At FIE experimentation, and growth is at the core. Step beyond the known, explore and expand your thinking is the message to the students.
Simplifying the initial idea, I decided to leave only the two arrows, standing for the cultures which meet through the FIE experience; between which an explosion of the energy occurs.
The palette is used throughout the branding to highlight the three main programs. Purple stands for the creative and art related subjects, light green for the scientific and darker green for business and finance.